Mélissa Bel Mokhtar holds a Master’s degree in Marketing and Management of the Luxury Goods Industry, as well as a Bachelor’s degree in Business Administration, and has solid expertise in brand management, B2B-B2C strategy and trade marketing.

Her career has taken her to several continents, in a variety of sectors – luxury hotels, prestige consumer goods, information technology – and to several mandates in the arts and culture, before joining Sélections Oeno in 2025.

Driven by a passion for the humanities, exceptional know-how and living heritage companies, she sees marketing as a powerful lever for positive influence: a way to shine a light on authentic stories and cultivate lasting bonds.

Her favorite

Spécial Cuvée Brut de Bollinger moves me with its aromatic richness, supported by a fine, almost silky bubble. You can sense the precision, patience and attachment to a living tradition. It’s a champagne of rare elegance, faithful to the independent spirit and remarkable heritage of the House of Bollinger.